February 16, 2014
Once you have good, relevant traffic coming to your website via either Pay Per Click (PPC) advertising or organic listings in the search engines, it is vital to get the most out of this traffic.
After all, what use would that be if you won’t get anything out of it in the first place, right? This process is known as Conversion Rate Optimization (CRO).
Through this, you will be able to find out why your visitors are not converting and thus pinpoint the problem(s) enabling you to fix them.
Okay, it may sound too obvious but in reality, many people and companies often forget this basic principle.
From a well known Google Analytics specialist, Avinash Kaushik states, “If you could only choose one metric to look at, Bounce Rate might be your best choice”.
That means how long your visitors stay in your site. The bounce rate helps you identify where you may be targeting the wrong keywords relative to the landing page. This is only the start of conversion rate optimization but is a good starting point.
There are still many areas to consider when it comes to CRO. And for that, you need experts at Pinnacle to do the job for you.
Check out this short video of conversion rate optimisation here.